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Research reports

Qualitative research on products concepts for Falcon male deodorant

Following Falcon Hairspray for men, Beechams wish tolaunch Falcon anti-transpirant deodorant. The brand isdesigned to aim at the middle of the market, selling atstandard prices, and to be sold in supermarkets, etc. The research was required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 30, 1974
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Citation

, C. (1974a, July 30). Qualitative research on products concepts for Falcon male deodorant. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-products-concepts-for-falcon-male-deodorant


Research reports

Qualitative research on economy peas packaging

Previous concept research had confirmed beliefs thatcheaper peas from Birds Eye were appealing. Of theimpressions researched, 'Economy Peas ' appeared toattract ' Switchers' whilst having minimal appeal to'Loyalists' , and also had clarity of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on economy peas packaging. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-economy-peas-packaging


Research reports

Qualitative research on new and revised Manikin packs

Several new and revised Manikin pack designs had beendeveloped. The objectives of this research were to evaluate inqualitative terms the appeal of these packs compared tothe existing pack (and the 'cloud motif' variant). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on new and revised Manikin packs. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-and-revised-manikin-packs


Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Qualitative research on Cream Perfumes

This research was designed to produce qualitative data on:1. Why women use/not use Cream Perfumes; 2. The perceived advantages and disadvantages ofCream Perfumes;3. How they are used and positioned relative to perfumesand other toiletries; 4. Women's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Cream Perfumes. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cream-perfumes


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie


Research reports

Silk Cut house development

Consideration is being given to the launch of aSub B Silk Cut to counter the competition from EmbassyExtra Mild and possible movement from B Tipped intoSub B.Two alternative packs have been proposed based on theexisting Silk Cut designs - one orange...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 10, 1974
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Citation

, C. (1974a, April 10). Silk Cut house development. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/silk-cut-house-development


Research reports

Qualitative research on Project B

Project B is a value for money concept aimedat the B and Sub-B markets. Theobjectives of this research were to establish:1. Reactions to the basic concept of a new 24p.cigarette with gift coupons, from SeniorService;2. Reactions to three visual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on Project B. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-b


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-